What type of system is Binders Keepers, Inc. using to sell their insurance products over the phone?

Binders Keepers, Inc. operates using a direct response system to sell their insurance products over the phone. This approach allows the company to reach customers directly without the need for intermediaries such as agents or brokers. In a direct response system, sales are typically made through various forms of media, including telemarketing, where potential clients can learn about and purchase insurance products directly from the company.

This system is efficient for companies like Binders Keepers, Inc., as it enables them to communicate their offerings directly to consumers and often leads to quicker sales cycles. Direct response systems are particularly effective in the insurance industry, where consumers might appreciate the convenience of discussing policies and purchasing coverage without needing to meet with an agent in person.

Other systems, such as agent-based, retail, or wholesale systems, involve intermediaries in the sales process, which is not the case here. Therefore, the choice of a direct response system aligns perfectly with their sales strategy.